We are a small but mighty collection of thinkers, dreamers, and creatives.

Arrow pointing right

Our story all began with an idea. We wanted to launch a business, turning a hobby into something more.

Who we are:

Partners, best friends, parents to a cat. Occasional cooks and natural wine enthusiasts. We don’t finish each other's sentences but we do make fun of each other and we laugh a lot. We believe in the small acts of kindness and in sincere smiles. We always carry the good vibes with us.


We’re purposefully small and collaborative to keep a clear and cohesive focus on quality. We tailor our teams to your project from our network of creatives, researchers and strategists.

Our guiding principles:

Complementarity

Complementarity is the engine of our creative practice, the approach to our relationships, and the mindset which we consistently orient ourselves toward as a team.

Authenticity

We believe in authentic people and brands. Real conversations and honest feedback, especially in challenging situations, is key to our work and characterises all that we do.

Boldness

We believe in being bold and daring to be a first-mover. We are not afraid to speak our mind and to try something new. We believe that taking a risk sometimes is necessary to stand out and to come up with the best possible solution.

Dependability

We are dependable and believe that trust is a key pillar in building strong partnerships. Commitment is the cornerstone of all our work, and we always go the extra mile to deliver impactful solutions.

What we believe in?

No bullshit

Allowing ourselves the gift of time

Following our gut instinct, backed up by research

Putting humans at the core of the project

Working with our clients, not for our clients

Choosing projects we care about

Having fun

Being nice

Making the world a little bit better

Meet the team

Anamaria Pascale
Founder

Alexandru Pascale
Creative Director

Jessy the fluff

C.C.O. - Chief Cat Officer

Why working with us is different

We focus on awareness over virality

We believe iconic brands prioritize awareness over virality. Since social media growth is a long-term game, we match our strategies to mirror this type of development to not heavily rely on trends.

We spend 0 on ads

We focus on organic growth. By investing in us, you invest in social media growth, without having to spend a dime over our services for ads.

We bring aesthetics and fun to every Social Media Strategy

We believe cohesive branding should be part of any Social Media Strategy. That’s why we curate your feed to reflect your personal branding while still implementing strategies to maximize your social media growth.